Micro-narratives for Knowledge Management
Sunday, January 17th, 2010
Cognitive Edge founder Dave Snowden first suggests that organizational storytelling has major issues at the moment – both in terms of ethics and practice, which many knowledge management practitioners are not addressing. He then talks about how knowledge is conveyed as micro-narratives, not as best practices. As an example, with regards to learning from a difficult project, Dave feels that blending a dozen or so micro-narratives from a diverse set of people is a more pragmatic and effective approach, rather than formulating a one-dimensional best practice.
Duration : 0:3:15
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