Dave starts off by explaining why he’s not fond of the data-information-knowledge-wisdom approach (built on a systems thinking premise) of defining knowledge management. Dave believes that the function of knowledge management is to create a shared knowledge context; he uses an elegant metaphor (using a map versus a taxi to navigate around a new city) to explain the difference between data, information and knowledge.
Duration : 0:4:53
Cognitive Edge founder Dave Snowden first suggests that organizational storytelling has major issues at the moment – both in terms of ethics and practice, which many knowledge management practitioners are not addressing. He then talks about how knowledge is conveyed as micro-narratives, not as best practices. As an example, with regards to learning from a difficult project, Dave feels that blending a dozen or so micro-narratives from a diverse set of people is a more pragmatic and effective approach, rather than formulating a one-dimensional best practice.
Duration : 0:3:15